Program Development

Program Development – Working with company decision-makers to design an integrated program to achieve stated goals and managing creation of the required artifacts to execute the program.  In simpler times this would be the planning of a “Marketing” campaign, or a “Sales Blitz.”  stratified_funnel-progdev1But in the climate of “never-ending-dialog” the program being developed could be teasers for an upcoming event, a solution-sell featuring partners, web-based service enhancements for the frequent-buyer, time-limited promotion, etc.  What is certain is that each requires deliberate thought about the resulting customer experience, each needs integrated concepts, and each will need impactful copy.

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